The MEA execution engine for category-leading Microsoft Modern Workplace ISVs
AI-ready by design — securing, governing, and enabling the Modern Workplace across the Middle East & Africa.
The control & experience aggregator for the Microsoft Modern Workplace Estate
RidgePoint is a regional execution engine that brings category-leading ISVs into the Middle East & Africa. We don't build software — we build the commercial and operational infrastructure that lets the best Modern Workplace products succeed in MEA.
One leader per category. Full GTM execution. From contract to cash — handled locally.
Clarity on what we're not
Understanding what RidgePoint isn't is as important as knowing what we are.
A Multi-Vendor Platform
We don't aggregate dozens of vendors into a marketplace. One leader per category. Your success is our entire focus — not a line item in a portfolio of 50.
A Reseller / VAR
Resellers add a margin and may offer implementation services. They are not strategic, exclusive partners and typically represent dozens of vendors.
A GTM Consultancy
We don't advise and leave. We embed, execute, and own the revenue outcome. No slide decks without follow-through.
A Passive Investor
We are active operators, not a venture capital firm. Our investment is operational and commercial, focused on building revenue streams.
An EoR
We can hire in-region GTM talent on our payroll to act as your local team — but we go far beyond staffing. We own the entire commercial motion, not just the headcount.
A Regional HQ Builder
We don't help you set up your own subsidiary and walk away. We ARE the infrastructure — legal entity, ops, commercial engine — so you never need to build one.
Curated for the Modern Workplace Estate
A structured portfolio — Experience on top, Control on the bottom, AI woven through everything.
The Experience Layer
Apps + Adoption + Employee Experience
App Experience & Delivery
Unified app catalog, self-service application delivery, and seamless user experience.
Digital Adoption & Productivity
User training, adoption of new technologies, and analytics to measure productivity.
Employee Experience Platform
Internal communications, intranet, and employee engagement initiatives.
The Control Layer
Ops + Governance + Compliance + AI Policy
IT Ops & Endpoint
Endpoint management, software patching, and day-to-day IT operations.
M365 Governance & Access
Managing administrative permissions, securing identities, and controlling access.
Compliance
Data lifecycle management, records retention, and regional regulatory compliance.
AI Policy & Controls
Prompt/data boundaries, AI usage policies, and auditability.
Enter. Expand. Scale.
A comprehensive, in-region GTM function delivered as a service. Fastest path to first revenue — often under 90 days. Zero CapEx risk.
Market Entry & Positioning
Localizing the value proposition and establishing initial market presence across MEA.
Demand & Pipeline Generation
Building a qualified sales pipeline through targeted marketing and business development.
Enterprise Sales & Deal Desk
A dedicated, in-region enterprise sales team to prosecute and close large deals.
Partner Motion & Scale
Recruiting, enabling, and managing a regional channel of resellers and service providers.
Local Operations
Handling local contracting, invoicing, and collections — removing the administrative burden.
Why ISVs choose RidgePoint
Exclusive Category Ownership
One leader per category — no competing products. We don't onboard competing products, and we build the regional motion around you.
Speed to Revenue
Fastest path to first revenue — often under 90 days. Operate under our existing legal entity — no local setup required.
Zero CapEx Risk
We absorb the operational risk. Avoid the typical cost and complexity of building a regional HQ (often $500K+).
Full GTM Execution
Enterprise sales, partner activation, enablement, customer success — all built in.
Who we serve
Clear Category Leader
Recognized by analysts and customers as a top-tier player in their space.
Microsoft-Aligned
Deeply integrated with the Microsoft Modern Workplace stack.
Proven Product-Market Fit
Mature product with a strong customer base in other regions.
Ready to Scale
Ambition and resources to invest in a long-term MEA partnership.
Channel-Friendly
Business model that can leverage a partner ecosystem for scale.
Who we don't serve
Early-stage startups that have not yet achieved product-market fit.
ISVs with products that compete with our existing portfolio partners.
Companies whose technology is not centered on the Microsoft ecosystem.
Vendors looking for a simple reseller relationship without deep strategic alignment.
Ready to own a category in MEA?
Open categories: Governance, Compliance, Digital Adoption, Employee Experience, AI Policy & Controls.
Limited slots — category leaders only.
[email protected] · www.ridgepoint.me